What's Threaded?

Clear strategy, strong stories, and smart systems for people building meaningful work.

Strategy

A clear strategy gives your work structure and a direction worth moving toward.

  • Messaging and positioning

  • Narrative development

  • Editorial and content planning

Storytelling

Distinct stories help teams share meaning, build trust, and inspire action.

  • Reports and insights

  • Executive and product decks

  • Brand narratives

  • Video and short-form scripts

Systems

The right systems turn scattered knowledge into momentum that keeps projects moving.

  • Content operations and governance

  • Knowledge capture and documentation

  • Async workflows and process design

How we work

Threaded is a lightweight, async-first studio built for clarity. Clients come to us when they need focused support without the noise or overhead of a traditional agency. We assemble small, specialized teams and deliver work quickly, cleanly, and with the context senior leaders expect.

  • Boutique, collaborative, and right-sized

  • Remote and asynchronous

  • High-context, low-drama workflow

  • Built for founders, researchers, and mission-driven teams

The studio

Threaded works with a global network of designers, researchers, and developers, building custom teams when projects need deeper capability or specialized skills.

About the founder

Twenty years across innovation, executive communications, and strategy.

Rachel is a strategist and narrative systems designer with deep experience translating complex work into insights people can act on. She has spent more than twenty years working across innovation, executive communications, and editorial strategy, helping teams refine their message, clarify their thinking, and design systems that scale.Threaded is her studio for doing this work with a sharper point of view. She and her team support organizations that are building things that matter and need flexible, senior-level clarity without the overhead of a traditional agency model.

get in touch

If you need a partner to untangle complexity, refine your story, or bring direction to a challenging project, get in touch. We turn complex work into clarity and momentum for people and teams of all sizes. Let’s see if we’re a good match.

We read every inquiry and reply as soon as we can.